SENIOR DESIGNER + DESIGN DIRECTOR +
VISUAL STORYTELLER
I design and lead brand systems that blend art, strategy, and purpose, creating emotionally resonant work that scales across campaigns, platforms, and experiences.
Restorative Elements
Brand System & Packaging
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A scalable brand identity and packaging system for a clean skincare launch, spanning digital, retail, and e-commerce touchpoints.
Zits Happen Patches
New Product Launch & Sub-Brand System
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End-to-end creation and launch of Proactiv’s first skincare patch product, spanning sub-brand identity, packaging, retail, and omnichannel execution from concept through commercialization.
MY VISION
Design should do more than look good. It should make people feel something and move them to act.
I create work that looks beautiful and feels meaningful... design that resonates emotionally and endures. Through visual storytelling, I aim to shape perception, spark connection, and elevate everyday experiences.
WHO AM I?
I’m Diana, a Senior Brand Designer / Design Director and Visual Storyteller shaped by a hands-on journey across various industries, teams, and disciplines. I got my start in entertainment, working on iconic properties at places like Paramount and Disney, where I learned how to design with imagination and precision under pressure. That early foundation set the tone for everything that followed.
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From directing campaigns at creative agencies to building A&D, a boutique photography studio where I handcrafted fantasy composites long before AI, I’ve always believed in the power of visual design to evoke emotion and move people.
My work has since evolved toward brands rooted in care — from wellness and skincare to science-backed products that support confidence, health, and self-care. I’m drawn to work that helps people feel better in their own skin, using thoughtful, strategy-driven design to translate complex ideas into calm, human experiences across platforms and touchpoints.​
