Senior Digital Designer and Senior Creative Consultant of Brand Marketing focused primarily on re-envisioning/re-branding Proactiv’s acne and skincare brand in order to improve customer experience and achieve increased global sales of over $125M.

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Developed high-quality creative and marketing collateral tailored for both direct-to-consumer (D2C) and business-to-business (B2B) channels. Implemented strategies using best in class design principals across affiliate marketing, paid and organic digital channels, website UI/UX enhancements, email layouts, SMS, broadcast advertisements, and various social media platforms (e.g., Meta, Instagram and YouTube). Additionally, created visual merchandising mechanicals including planogram, gondola, and store shelf designs for prominent brick-and-mortar retailers like Ulta, Target, and CVS leveraging A/B testing insights to effectively engage new and existing customer bases.

Drove international branding efforts by aligning creative outputs with headquarters in the US. Spearheaded projects such as developing downloadable Global Asset Menus (GAM), designing retail counter units, updating web designs, directing stylized product and model photoshoots, overseeing external image retouching, and managing assets for both the US and Canadian market. Led the creation of new product logos and packaging designs adopted for team Japan (e.g., Proactiv Sun, Proactiv Solution, Proactiv Plus) tailored for online and retail spaces, including Costco. Most recently, contributed to logo design and digital mock-ups for the EU/UK launch of the latest product line, Proactiv Gentle.