The project for the Lexus Complete Maintenance Care App involved designing the UX and UI to enhance the user experience with a range of personalized features. This included creating an intuitive maintenance scheduling system, allowing users to easily book services based on their needs. The app also offered a personalized service history and reminder system to keep users on track with their vehicle’s maintenance needs. Additionally, a store locator feature was integrated, enabling users to find Lexus service centers, with the option to mark and prioritize their preferred location. The app also included special offers, providing users with exclusive deals and promotions tailored to their needs. The goal was to streamline vehicle care and enhance the overall ownership experience for Lexus customers.

The project involved designing a series of emails to introduce and promote Lexus Wholesale Parts + OPS. The email series highlighted key enrollment benefits, detailed information about the Lexus Genuine Parts Advantage, and encouraged collision shop owners to sell more Lexus Genuine Parts. The campaign aimed to support and grow the wholesale business by educating recipients on the advantages of using genuine parts and promoting program participation for increased sales and customer satisfaction.

I was tasked with designing digital ads and social media graphics for Lexus White Plains and Lexus Larchmont, with a focus on promoting vehicles, monthly sales promotions, and seasonal campaigns. The designs aimed to captivate the target audience by highlighting special offers and showcasing the latest vehicle models. By creating visually engaging and on-brand content, the campaign sought to increase dealership visibility, drive traffic, and boost customer engagement across digital platforms.

The assignment involved designing horizontal and vertical logos for, "Lexus Wholesale Parts powered by Trax" in various formats. These logos were designed to accommodate different marketing materials, including print and digital ads, effectively promoting the Lexus Wholesale Parts program. The design aimed to be visually impactful and align with the Lexus brand, ensuring consistent and professional representation across all platforms.