This project involved designing an engaging travel guide fold-out map titled "A Guide to Getting Around Southern California" to help Metrolink riders navigate the train system. The map included essential information, such as instructions for downloading the digital app, train security measures, fare and ticket types, and guidance on using the ticketing machines. It also covered codes of conduct, onboard rules, contact information, and a complete map of train lines and station locations. The goal was to create a clear, user-friendly resource that made traveling around Southern California with Metrolink easy and convenient for all commuters.

This project involved designing the new face for Metrolink's Ticket Vending Machines (TVM), along with accompanying paper tickets and a "How to Ride" instructional graphic. The TVM face was redesigned for improved usability, making the ticketing process more intuitive and visually engaging. The project also included four ticket options: single ride tickets, round-trip tickets, multi-ride tickets, and passes (such as monthly or weekly). Each paper ticket, printed from the vending machine, featured a unique barcode for easy validation. Additionally, the "How to Ride" graphic was created with clear steps and visuals to guide riders through the ticketing process, ensuring a smooth and user-friendly experience for Metrolink passengers.

This project focused on designing the user interface (UI) for Metrolink Ticket Vending Machines (TVM) at station locations. The UI was crafted to provide a smooth and efficient ticket purchasing experience. It featured options for Quick Ticket, Corporate Quick Card, Promotional Code, and Special Ticket purchases, allowing riders to easily select their desired ticket type. The design prioritized simplicity and user-friendliness, ensuring that passengers could quickly navigate the system and complete their transactions with ease.

This project focused on creating an awareness campaign to highlight Metrolink's environmental efforts through printed, digital, and social media materials. The campaign showcased key statistics, including highlighting the elimination of 9.3 million car trips annually, a 25% reduction in peak-hour freeway travel, and how riders avoid driving a certain number of miles each year by choosing the train. It also emphasized Metrolink’s commitment to a zero-emission future, with information about the locomotives being used and developed to reduce emissions. The campaign further highlighted safety measures and ongoing fleet and facilities modernization plans. The goal was to inform the public about the positive environmental impact of using Metrolink and encourage more sustainable commuting choices.

This project focused on creating a campaign to promote "Bike to Work Week" and "Bike Month", encouraging commuters to leave their cars at home and bike to work instead. The campaign, titled "Free Rides on Bike to Work Week", aimed to highlight the benefits of biking as a sustainable and healthy commuting option. We developed a variety of marketing materials, including digital ads, social media content, and printed postcards, to raise awareness and drive participation. The goal was to make biking to work an attractive and viable alternative for commuters while promoting a healthier lifestyle and environmental sustainability.

This project focused on designing a user-friendly website for Metrolink, making it easier for riders to access train schedules and view ticket options. It involved UI and UX design to create an intuitive, seamless experience for users, ensuring easy navigation and accessibility. A comprehensive digital style guide was also developed to maintain visual consistency throughout the site. The goal was to streamline the rider experience, allowing commuters to quickly find schedule information, plan their trips, and explore ticket options in a clear and efficient way.

This project involved designing seasonal Timetables, pamphlets that featured updated train schedules alongside seasonal advertisements. Each pamphlet was created to provide commuters with clear, easy-to-access schedule information while also promoting relevant seasonal events, promotions, and services. The goal was to offer a practical and visually engaging resource that kept riders informed about train schedules and seasonal offerings.