As Senior Designer of Brand Marketing for Alchemee, LLC, I oversaw and provided feedback to School House NYC, a creative agency based in New York, which was responsible for developing the brand guide for our Restorative Elements product line. I worked closely with the agency throughout the process, ensuring the brand identity was consistently reflected across all elements, from visual design to messaging. This involved reviewing concepts, guiding the creative direction, and refining designs to align with our vision of a clean, natural, and modern skincare brand. My role was key in ensuring the final brand guide met our standards and supported the overall branding strategy for both digital and print materials.

As a Senior Designer for Restorative Elements, I played a key role in the conceptualization and design of both packaging and digital mockups for the product line. I focused on creating minimalistic, sophisticated packaging that highlighted the brand's eco-friendly values and used sustainable materials to appeal to environmentally conscious consumers. The design was clean and elegant, utilizing calming pastels and soft neutrals to reflect the natural ingredients and benefits of the skincare products.

I was responsible for developing both premium and standard packaging options and designed unit cartons for products such as the invisible vitamin c serum, the dark mark corrector, brightening gel leanser, AHA resurfacing pads, and the even defense broad-spectrum SPF 30 sunscreen, ensuring consistency across the range. Throughout the project, I collaborated closely with render artists to secure high-quality product mockups and worked with art directors to create cohesive digital assets for the brand’s online presence.

As a Senior Digital Designer for Restorative Elements, I worked on designing and developing a user-friendly website for the brand, which is known for its clean, natural, and eco-friendly skincare products. Restorative Elements targets consumers who seek high-quality, sustainable skincare solutions that emphasize natural ingredients and visible results. Working closely with a creative team and the brand manager, I helped create a minimalistic, sophisticated website design using calming pastels and modern typography to reflect the brand’s commitment to purity and effectiveness.

We focused on ensuring the site clearly communicated product benefits, ingredient highlights, and customer testimonials, creating a seamless and engaging experience. The UI/UX was optimized for easy navigation, providing visitors with detailed product information and a smooth purchasing journey. Throughout the process, I supervised the creation of digital assets, ensuring consistency with the brand’s identity and delivering an intuitive, visually appealing online experience for potential customers.

For Restorative Elements, I played a key role in developing and executing the brand's digital presence through email and social media campaigns. I designed compelling email content for customer acquisition, subscriptions, order confirmations, and promotional cross-brand emails with Proactiv. Each email was crafted to work cohesively with social media content, ensuring consistency across the campaigns and aligning with the specific stage of the customer journey.

I also created engaging, buzz-worthy content for social media platforms like Instagram, Meta, and TikTok, focusing on educating and inspiring consumers about skincare routines, while maintaining the brand’s eco-friendly values and natural ingredients. Working closely with the creative team and email marketing specialists, we ensured that both email and social media assets reflected a cohesive visual identity to showcase the brand’s sophisticated and sustainable image. Through these coordinated efforts, I helped increase brand awareness, customer engagement, and sales.

As a Senior Digital Designer for Restorative Elements, I supported the creative team in the creation and promotion of the brand's Amazon.com storefront. I played a key role in the development of compelling product listings, images, and content to enhance the online shopping experience, helping to build a strong brand presence and drive sales in the competitive skincare market. Working closely with the lead designer, I ensured consistency in design and messaging, contributing to the success of Restorative Elements' online retail presence.